WINNING THROUGH DISTINCTION
How to Position Yourself Above and Beyond the Competition
KEY TAKEAWAYS
- UNDERSTAND THE IMPORTANCE OF POSITIONING
- LEARN WHY IT'S BETTER TO BE DISTINCT, NOT DIFFERENT
- HARNESS THE POWER OF CURIOSITY TO BOOST SALES
- FILL THE BUYER-SELLER GAP WITH A PROMISE OF OUTCOME
- FOCUS ON CUSTOMERS AND PROBLEMS, NOT YOUR PRODUCT
ABOUT THE SEMINAR
Why should I do business with you? That’s the magic question almost every prospect asks themselves, either consciously or unconsciously. It’s all about "What can you do for me?" In this fun and engaging seminar, award-winning speaker Richard Weylman helps you understand the importance of answering these underlying questions through every action you take. He explains both why and how to create value, and communicate the promise of outcome starting with marketing and continuing into your customer relationships. Weylman outlines practical steps for making a big impression by adding small personal touches to your client interactions. These skills will set you apart from your competition and help you to refocus your mind and sales approach to be one step ahead of your customer’s needs. Discover why Richard Weylman is one of the most sought-after speakers on the circuit today.
ABOUT THE TRAINER
Course Store