Sales, Marketing & Leadership Tactics for Gaining the Competitive Edge
- THE PRINCIPLE OF THE OBJECTIVE & ITS IMPORTANCE IN ACHIEVEMENT
- HOW CLARITY AND FOCUS PLAY A MAJOR ROLE IN YOUR SUCCESS
- LEARN SALES SKILLS & MARKETING TACTICS THAT GET BIG & FAST RESULTS
- WINNING STRATEGIES FROM FAMOUS MILITARY & BUSINESS LEADERS
- THE PRINCIPLE OF MASS AND HOW IT CAN AFFECT YOUR PERFORMANCE
- AND MUCH MORE...
ABOUT THE SEMINAR
Brian Tracy is one of America's most highly-regarded thought leaders in the areas of sales and leadership training. In this content-rich program recorded in front of a live audience, you'll learn how to apply battle-proven methods to achieve victory in the world of business. As Brian draws on powerful success strategies used by famous military and business leaders throughout history, you'll discover critical “thinking tools” that can help you to overcome adversity, live with greater focus, sell yourself more effectively, market your products and services with greater efficiency, and more. You’ll walk away with a practical blueprint for high achievement that can be immediately applied to your business and personal life. This is one of Brian Tracy's best programs ever!
ABOUT THE TRAINER
Now all of these come together to form the principle of the objective. You know exactly who you are. You know exactly what you want. You know exactly the steps that you are going to take and then you can launch. The more time you spend thinking with great clarity and thinking through the consequences, the better plans you will have and the faster results you will get sooner. In my estimation, fully 95% of your success will be determined by how clear you are about who you are inside and what you want on the outside. So you have to ask this question, what is my competitive advantage right now, in terms of what I do for my customers? What my product or service does for my customers and then what will it be in the future if nothing changes with basic current moment the way the market is changing. Here are the two great questions─what could it be? What could my area of superiority be and what should it be? If I wanted to lead my field, to be the best in the business what area, what advantage should my product or service give my customers? Sometimes we call this your area of excellence. So these are really the keys to selling a lot. To first of all specialize and be clear in what area you specialize. Second of all, differentiate and clear what it is that you do that makes you superior to your competitors. If you don't have it, find out what it is that you can develop. Third of all, to segment, to identify the perfect customers for what you do better than you competitors, and then finally, to concentrate single minded just on those customers. Advertise just on those publications. We used to advertise one of our businesses in six magazines. They were all similar and they all went out to business people and then we analyzed the number of new customers we actually got per ad, per insertion. We found that we got 10 times as many actual customers from ads in one magazine as we did from all the other five put together. But all of the ads cost the same. So what we did is we just eliminated advertising in those five publications and increased our advertising in the one publication and our business went through the roof because we had found the place where the people that we could most ideally sell to read and were most likely to respond. One little change like that, by the way, could transform your business. It's interesting, psychologists determined many years ago that failure to complete a task causes stress. It's called the Principle of the Incomplete Action. Be it halfway through a task causes stress. Being three-quarters of the way through a task─a task that you must get done that's not complete. So therefore you find─and this is often called an "Open Loop." An open look is a task that you've begun.