George Walther is an acknowledged expert at boosting your communication effectiveness. People who manage, sell, collect past-due accounts, negotiate, serve customers, and seek to project a more positive image, regard his PHONE POWER book, seminars, and audio/video tapes as classic guides. His second book, POWER TALKING , shows people in every walk of life how to be more positive and persuasive, in every conversation. UPSIDE-DOWN MARKETING , his newest book and speaking topic, focuses on maximizing profit leverage opportunities. George is one of fewer than 100 professional speakers to hold the National Speakers Association's highest award for platform excellence, the "CPAE," as well as the highest professional speaking designation, the "CSP." He earned an MBA in Marketing from UCLA, and a Bachelor's degree in Speech. His work is published around the world by Putnam, McGraw-Hill, Simon & Schuster, Nightingale-Conant, and Berkley Books, with many foreign language editions. His impressive list of clients includes Microsoft, GTE, Ford, Johnson & Johnson, FTD, American Express, Hewlett-Packard, GE, American Airlines, AT&T, Dunhill, Roman Meal, US WEST, Snelling & Snelling, ASAE, National Apartment Association, International Customer Service Association, International Telephone Credit Union Association, and many other associations and corporations, including frequent international assignments.